OTT or Over-The-Top refers to the delivery of video content over the internet, bypassing traditional cable or satellite TV services. It emphasizes the method of content delivery, specifically over the top of traditional distribution methods. OTT allows users to access content on various devices, such as smartphones, tablets, smart TVs, and computers, as long as they have an internet connection. OTT platforms provide on-demand streaming services, and examples include Netflix, Hulu, and Amazon Prime Video. OTT services can operate on a subscription-based model (SVOD – Subscription Video On Demand), an ad-supported model (AVOD – Ad-Supported Video On Demand), or a transactional model (TVOD – Transactional Video On Demand), where users pay for individual pieces of content.
Multi-screen delivery is a broader term that refers to the ability to deliver content across multiple screens or devices. It encompasses the idea that users can access the same content seamlessly on different devices. Multi-screen delivery is a feature or capability that OTT platforms often provide to enhance the user experience, enabling viewers to start watching content on one device and continue on another without interruption.
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