Digital Signage

Digital signage is a digital advertising medium that displays content through screens, capable of showing both static images and videos. The content can be designed and arranged in various formats, including vertical, horizontal, and diagonal orientations, with screen sizes ranging from standard TV sizes to several tens of meters, depending on the information to be presented and the display area. Content display schedules can be set to show the same or different content in multiple locations through an internet network system.

Applications:

• Stand Alone Signage: These are advertising signs with screen enclosures or stands that can be moved. They display content in limited spaces and can frequently update information, such as restaurant menus, queue information, or flight details.
• Kiosk: Mostly equipped with touch screens to interact with viewers, these are used for registration, check-ins, purchasing, and displaying location information. They are commonly found in buildings like hospitals, restaurants, shopping malls, and showrooms.
• Video Wall: These are larger than standard TV screens, reaching several tens of meters, composed of multiple smaller screens to cover the desired area. They come in both indoor versions, used in buildings like conference rooms and shopping malls for close-up viewing, and outdoor versions, used as large advertising signs on buildings and streets for long-distance viewing.

Key Components:

• Display Screens: Categorized by size, usage area, viewing distance, brightness, or specific formats like curved or transparent screens, to suit the presentation style.
• Control Equipment: This equipment sends control signals to display content, ensuring that the selected image appears in the desired location or changes according to the scheduled time.
• Software: Works with control equipment to execute content display commands, process equipment operations, and generate reports, allowing users to decide on content adjustments for future displays.